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Strategic website planning

Conversions aren’t a byproduct of website development. They’re strategically planned with Roadmapping.

Tie your business goals to website architecture and get a solution that exceeds your growth goals.

High-performance websites for businesses of all sizes

Cassie Clouser
Cassie Clouser
Lead Designer at Brand Theraphy

I've worked with Wojciech on a number of projects, and he is wonderful to collaborate with. He has a balance of an awareness of tech and design that lends to beautiful, user-friendly sites.

I highly recommend him!

Cloud Walker
Cloud Walker
CEO at A Rich Life

We have engaged mrkaluzny's team to develop a new subscription website from scratch and have found them to be responsive, knowledgeable and great with communication.

Elizabeth Clouser
Elizabeth Clouser
Full Stack Developer at Bonk Studios

Developers come and go from this business every day. A small percentage gain the skills to work on real projects with real businesses who stake their livelihood on well-written, functional code.

But rare few can do what Wojciech can. Not only is his code consistently clean and functional using the best tools for the job. He also understands how business requirements translate to end-user experiences, and how to get the most from the features on your site or app.

Kamila Kucharska
Kamila Kucharska
Zmień Zdanie

Wojciech is an awesome web developer whom I would highly recommend. Not only did he help us with the whole branding process, but also redesigned the website within a couple of weeks. What’s more, he listened to our guidelines with a great deal of patience and provided solutions according to our needs. Great person to work with!

Lian Van Ham
Lian Van Ham
Project Manager at Twinstone

I would really recommend working with Wojciech. He knows his stuff, thinks along around the process and wants to deliver the best product possible. Always having fun during our chat sessions :).

Quick responses, no issues working during evenings and fast deliveries. Great job Wojciech!

Marcus Federman
Marcus Federman
Float Fest

Wojciech did a fantastic job.

I would use him again and recommend him to anyone looking for help with coding!

Build the foundations of your website's success

How does converting more leads or supporting your marketing team in their ambitious efforts while maintaining blazing-fast delivery sound?

Roadmapping transforms your business goals into website features:

Guided workshop

Bring your knowledge of your business, and we’ll combine it with our tech expertise to build a website strategy that attracts, converts, and maximizes your customers’ lifetime value.

We’ll discuss your business goals and your business model, and the type of content you need.

Information architecture sitemap

Set up your website intentionally to grow your business. Let your visitors follow a clear path to conversion and watch your sales skyrocket.

We’ll create a list of pages, content structure, and page content scheme through the card sorting method.


Explore multiple solutions for a website that operates flawlessly, scales with you, and delights visitors.

You’ll receive wireframes for your potential solutions after the workshop, so your team can visualize the end product.

Discover how Roadmapping helps you grow

Discover how Roadmapping helps you grow with an example Roadmap with PDFs, wireframes, and the design package.

Roadmap is on it's way!

No spam, notifications only about new products, updates and freebies.
You can always unsubscribe.

Roadmapping Pricing
Complete roadmap for

*50% of the cost is deductible from the first development invoice

What’s included:
  • 4-5h online/on-site workshop
  • Prioritize Business Goals
  • Discover additional value
  • Get a sitemap & wireframes
  • No future work obligation
  1. Sign the NDA & fill out the project brief
  2. Schedule an online or in-person workshop
  3. Post-workshop, you'll receive a written summary, sitemaps, wireframes, and a quote for website implementation

Not ready to build your site with me just yet? No problem.

You own the Roadmapping website strategy and there are no future work obligations.

Don’t leave website conversions up to chance.

Prepare your website strategy with Roadmapping.
Submit your request below!

Thank you for reaching out!

Frequently Asked Questions

What do I get with Roadmapping?
What does the workshop look like?

You'll receive a guided workshop that connects your business goals to website development, a post-workshop summary, wireframes, and a sitemap.

Depending on the project, the workshop will include methodologies to clarify your website architecture:

  • Card sorting to outline and prepare key pages, types of content, and blog categories
  • Business model canvas for documenting your existing business model and maximizing the value you get from your website
  • Customer journey modeling to map website behavior to customer purchasing journey

Does Roadmapping get deducted from my development invoice?

Yes! 50% of the Roadmapping cost is deductible from your first development invoice.

Is Roadmapping required if I want a website?

Yes. Over the years, I've interviewed small and big businesses about their websites.

One thing became clear: planning is the key to success.

Once we align on your business goals and potential implementation solutions, it'll be much easier to develop a website that meets your needs completely.

Can I just order Roadmapping?

Yes! You own the strategy we create during Roadmapping so you can contract anyone to develop the website for you.

However, I’d love to assist you in website development implementation.

Have other questions?

Please get in touch with me via the contact form.